“Making our roads safer through intelligence and technology” 
Alan Featherstone - Assistant Chief Constable (ret) 
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Privacy policy for PoliceWitness.com 
 
Information We Collect 
In operating our website, we may collect and process the following data about you: Details of your visits to our website and the resources that you access, including, but not limited to, traffic data, location data, weblogs and other communication data; information that you provide by filling in forms on our website, such as when you register as a PoliceWitness or make a purchase; information provided to us when you communicate with us for any reason. 
 
How we use your personal information. 
We collect personal information not only to fulfil your order but also to make our services more rewarding for you to use. We usually use this information for internal purposes, such as studying our customers’ preferences and improving the customer experience. We may also use your information to contact you for account and promotional purposes, including trusted third-party promotions. 
 
We may share your personal information with companies that perform services for us, such as fulfilling orders, delivering packages, sending postal mail, providing marketing assistance, processing credit card payments, conducting surveys, providing customer service, and other similar functions. Such companies may have access to your personal information in order to perform their roles, but they may not disclose your information for other purposes. 
 
Personal information may be transferred in connection with the sale, merger, or acquisition of business assets of PoliceWitness.com or its parent company. We may share aggregate website usage information with marketing partners and affiliates, however this information does not identify individual users. We reserve the right to disclose your personal information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on us. 
 
We may also utilise information you have posted on community forums and message boards for use in marketing and promotions. 
 
Cookies 
Cookies are small amounts of data sent to your web browser by a web server. They cannot harm your machine in any way as they are small text files with simple information in them. You can see them as small text files inside your ‘Temporary Internet Files’ folder in Windows. Our cookies keep track of the items in your shopping basket and act as place markers when you move around the site. This means that we can build up a picture of the most popular areas and paths through the site, and any problem areas, though we don't use it on a personal level to track individuals and their behaviour. 
 
You may experience problems with our site when you try to buy items. These are usually to do with how you have set up the security settings in your web browser. If you have set your Security Settings in Internet Explorer to ‘High’ you may have disabled cookies, and our site uses cookies to provide certain features on the checkout page. To use the site you will need to set the security level for the Internet to ‘Medium’ (under Tools/Internet Options). This is for “Safe browsing but still functional”. Alternatively, you can add www.policewitness.com to your list of trusted sites. Should you wish to turn off cookies in your browser, your browser's help menu should tell you how to do this, but this will of course affect some of the features of our site and therefore your shopping experience. 
 
If you are worried about anything to do with our site, please contact us via e-mail on admin@policewitness.com and we'll be glad to talk through any issues with you. 
 
Accessing your information. 
You are entitled to see the information held about you and you may ask us to make any necessary changes to ensure that it is accurate and up-to-date. If you wish to do this, please contact us via e-mail on admin@policewitness.com. We are entitled by law to charge a fee of £10 to cover our costs in providing you with details of the information we hold about you. 
 
Security and data retention. 
We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period, or as long as the law requires.